Happy Wednesday lovely readers!
I got a chance to chit chat with an awesome new online women's boutique. Ladies: get ready to shop, relax, and see what trends are coming for Fall 2013. Men: get ready to go purchase your lady some cute new wardrobe pieces LOL.
CC: Congrats on the new website launch, who is the creator behind Compelled?
SC: "Logan Williams, from Oakland, CA."
CC: Explain to me what Compelled is/means because you all have a wide variety of clothing on your site?
SC: "Compelled is a site where you can find a variety of looks for every woman on any occasion. As a woman I understand that there are many versions of an everyday woman – meaning there are some who love to dress punk, some classic vintage, others boho chic, and this could be one woman in one week. We pride ourselves in not being a type cast boutique… every woman will find her fashion fix".
CC: Why Vintage? What is the inspiration behind this?
SC: "Vintage clothing are staple pieces to uphold the true boutique effect of exclusivity. When you shop vintage you know VERY few (or none) will have the same piece. We all know that horrible feeling of seeing somebody else in your favorite outfit… but knowing no one will have on that special dress you just bought, you walk with a different level of confidence".
CC: Seriously, It's so many e-commerce (online) clothing sites now days, How will "Compelled" set themselves apart and stay competitive?
SC: "Unfortunately, most online clothing sites (especially now-a-days) utilize the same vendors and have the same target audience. Our Compelled buyer strategically shops to strive to give women unique and trendy pieces that they will rarely be purchasable anywhere. Through our collections women will truly be able to express their individuality and set their own trends".
CC: How often will the customers expect new merchandise to the site?
SC: "Our site is set up with themed monthly collections; once the items are sold they will not return. You can expect a complete new Compelled collection on the site every month… however new items will be added to that specific collection constantly throughout each month".
CC: What are the hottest trends for Fall 2013? Will your customers being seeing any of these trends?
SC: "For Fall 2013 there are several trends that will be found carried at Compelled. Of the many trends that can be found ripping the runway, Compelled will carry items that follow the following: punk theme, bold colors, edgy prints, loose silhouettes and full image prints. Also, we will offer statement outerwear in which every fall/winter has an array of fur, but this year fur will be presented in more daring silhouettes and color schemes alongside of boxy jackets in menswear fabrics- draped like silk. Expect a lot of prints with tons and tons of mismatched prints with an edgy yet feminine charm. As far as color, we will be using lots of black, winter whites, green, gray, and rustic bolds such as burnt orange, crimson red, gold, and chartreuse. Leather is a major trend used now outside of outerwear and within the ready to wear, so Compelled will have a large variety of leather and leather accented pants, tops, sweaters, blazers, skirts and more".
CC:Networking is huge within the fashion industry. Do you all offer internships to help students get the real life experience of an e-commerce store?
SC: "We are large supporters of emerging fashion industry affiliates and are definitely offering internships to those who are Compelled to be a part of the fashion industry and our team".
CC: Lastly, The Prevailing Effect is someone who has prevailed and overcame many obstacles in life to get where they are today. Do you consider yourself a “Prevailing Effect”?
SC: "Absolutely, everyone involved with this project has prevailed. We all started with just a vision and it took a lot of hard work, time, sacrifice, and dedication to get to where we are today. We still have a long way to go, but blessed to have come so far"!
Twitter: @Compelled_ // Instagram: @Compelled_
Facebook: ShopCompelled //Pinterest: ShopCompelled